Facebook Continues To Change Its News Feed Algorithm
Facebook announced that it’s rolling out another change to its News Feed algorithm that takes into account the time users spend on stories. Long story short, if users spend more time looking at a post,...
View ArticlePenguin Refresh’s Arrival is Months Away Says Google
Early last month, Google provided webmasters and SEOs with an update on what was going on with Panda and Penguin. The former was said to be coming in two to four weeks from that time, but that never...
View ArticleTwitter Has Developed A Full – Archive Search API
Last year, Twitter updated its search feature to enable users to search every tweet ever tweeted. Now, they’re making all of these tweets available via a new search API – the Full-Archive Search API....
View ArticleDo Keyword Rankings Really Matter To SEO Agencies?
I often tell prospects that if our company is able to help them grow their business without getting a single one of their keywords ranked on Google, we’ve done our job. It’s a tough pill to swallow,...
View ArticleGoogle Dishes Out New Information About Penguin And Panda
Wondering what’s going on with Google’s Panda and Penguin updates? Well, not much has changed, but the company did address both at an industry conference. At SMX East, Google’s Gary Illyes reportedly...
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How Your Predecessor’s SEO Tactics Could Be Harming Your Website
It seems that people don’t stay with the same company for very long these days. And, if they do, they’re probably not in the same position as when they started. According to the U.S. Bureau of Labor...
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Twitter’s New Photo Experience
Twitter announced a new photo experience for Twitter.com, making users’ timelines “more immersive” by uncropping photos, enabling people to see them as they were meant to be seen. Historically, Twitter...
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How the psychology of “engaging” on Twitter has changed
No, this isn’t another post on how Twitter is changing. Or has changed. Or needs to change. I believe that ground has been covered. And then some. What I’d like to talk about today is how the...
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Why more brands AREN’T experimenting with Snapchat
Yeah, I know Snapchat has 100 million daily active users. I know they have like 46 billion views on their videos (slight exaggeration). And I know every 17-year-old alive checks Snapchat no fewer than...
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Create An Effective Keyword Campaign
Online marketers need to understand the significance of creating the right keyword campaign to be successful. Search engines are always changing and a purely keyword intensive campaign can help in...
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